Just as you shouldn’t feel manipulated or compromised while working for a campaign, there should be no chasm existing between the campaign and the public’s trust. Often times, there’s a credibility gap in how campaigns operate, what constituents want campaigns to do, and what constituents think campaigns should do.

Do not involve yourself with a campaign if it is incapable of aligning itself with credibility or serves to dissimulate the movement of real grassroots, the civic betterment of the community, or the promotion of real and necessary change.

A credibility gap in campaigns can place the organization far outside the community, and if this happens, regaining the earned trust from the community could be a challenge.


Campaigns should not only design itself to win credence among those whose opinions counts, like voters, donors, etc., it’s also important for these campaigns to build credibility with its canvassers. Canvassers can be very powerful, targeting the community, influencing the course of debates (out in the field), and persuading a primary voter’s way of thinking. I can’t think of anything more substantive, nothing more profound or “credible,” or significant as campaigns that bridge the credibility gap with its own staff, its canvassers.

About Quianna Canada

Quianna Canada is an anti-police brutality activist, author, and opinion writer living in the United States.
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